01
Why it breaks down today
The real problem, not the generic one.
Housing projects get a huge volume of inquiries, and a large share don't qualify: no savings plan, not eligible for a housing subsidy, or looking for a price that doesn't exist in that area. The agent asks the awkward questions before anyone asks for a sales rep.
06
What gets defined before it goes live
What is specific to this industry.
In the diagnostic we load the projects with unit types, price ranges and construction status, and define how to infer the budget without asking about income head-on. We also decide what happens to trade-show leads, which today tend to die in a list nobody types up.
The four setup phases and timelines are on the AI agency page; the method applied to your whole sales function is in our method.