What is an AI sales agent?
It's a conversational system that handles a business's incoming messages (usually on WhatsApp) and runs the first stages of the sales process: it answers questions about the product or service, qualifies the prospect against the criteria the company sets, books the appointment in the rep's calendar and logs everything in the CRM. It doesn't replace the salesperson: it hands over the conversation once it's warm.
How is it different from a chatbot?
A chatbot follows a fixed decision tree: if the customer writes something nobody anticipated, it breaks. An AI agent understands natural language, keeps track of the conversation, checks the business's real information and decides the next action. The practical difference shows in the drop-off rate: people don't abandon a conversation that understands them.
Are we buying a platform, or do you build something of our own?
We build something of your own on your infrastructure. Most providers in Colombia sell a subscription to their closed platform: the agent lives there, the conversations live there, and the day you stop paying you're left with nothing. We build the agent on your CRM and your WhatsApp number, with the logic documented. It's yours.
What information is it trained on?
Yours: catalog, prices, terms, policies, frequent objections and the real conversations your team has already had. That last point changes the outcome the most. An agent trained on generic material answers like a brochure; one trained on your conversations answers like your best salesperson.
How long does implementation take?
Two to four weeks, depending on how complex the catalog and sales process are. Week one is diagnosis and definition: what the agent must do, what it must never do, and the exact moment it hands the conversation to a person. Without that defined, building the agent just means making a mistake faster.
What happens when the agent doesn't know something?
It hands off to a person. That rule is set before anything goes live, along with the topics the agent is forbidden to touch. At a law firm, for example, the agent doesn't discuss fees or promise outcomes; at an aesthetic clinic it gives no medical advice. The list of prohibitions is part of the deliverable.