Data rules
Every recommendation rests on a number from the business. If there's no data, the first job is to build the measurement.
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Duchesne Consulting S.A.S. is a Colombian consultancy focused on a single problem: companies that sell, but don't have a sales function that works without the owner breathing down its neck.
We are a consultancy in artificial intelligence, marketing and sales, and the word that matters most is consultancy. An ads-only agency delivers creatives and reach reports. We step into the operation: we define the process, set up the tools, train the team, and only then switch on the paid ads.
The order is non-negotiable. Investing in advertising on top of a sales function with no process is the fastest way to burn budget and conclude that "advertising doesn't work."
We work both fronts because they're connected: marketing determines the cost of getting the opportunity, and sales determines how much of it turns into money. Optimizing only one is half a solution.
Who's behind it
Fifteen years selling and building sales functions before advising anyone. That's why the method starts with the diagnosis and not with a package: when you've been the one who has to close the month, you know the problem is almost never the one it looks like.
Every recommendation rests on a number from the business. If there's no data, the first job is to build the measurement.
We don't promise results that depend on variables outside our control. We promise deliverables and deadlines.
Processes, scripts and configurations are written down and belong to the client. We create no artificial dependence.
We train the company's own people. Our success is the operation running without us.
We work with service and consultative-sales companies, where the close depends on a conversation, not a shopping cart.
Every claim backed by a number, a deadline or a deliverable.
No corporate presentation. We go straight to the numbers and to where the money is leaking.