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Method

Four phases. Each one with defined deliverables and a closing date. If a phase doesn't close, we don't move on to the next.

Phase 01

Diagnosis

We measure before we propose.

We review what already exists: ad accounts, CRM, the team's real conversations, response times and close times. We don't work from what the company thinks is happening, but from what the records show.

Account audit across Meta, TikTok and Google Ads.
Conversation review and first-response times.
Map of the current funnel with the leaks identified.
Deliverable: diagnosis report with ranked priorities.

Phase 02

Design

The system on paper, before touching anything.

We define the sales process that will run, the campaign structure and how it will be measured. It's agreed with company leadership before implementation, so nobody discovers the model once it's already running.

Sales process documented with stages and owners.
Campaign architecture and budget by channel.
Measurement model: what gets measured, where and how often.
Deliverable: implementation plan with dates.

Phase 03

Implementation

We build it and train the team.

We configure the CRM, automations, integrations and campaigns. In parallel, we train the sales team using the business's own material, because a system the team doesn't use is worthless.

Working CRM with pipeline, automations and reports.
Live campaigns with connected measurement.
Trained team on both the process and the tool.
Deliverable: a running system and an operations manual.

Phase 04

Optimization

Follow-up on the same KPIs.

A recurring review meeting built around the dashboard. We look at what moved and decide what to scale and what to cut. Adjustments come from the data, not from the gut feeling of whoever talks loudest in the room.

Sales committee with a fixed agenda and fixed KPIs.
Campaign adjustments: scale, reallocate or pause.
Process fixes wherever conversion isn't responding.
Deliverable: period report with the decisions made.

How we work

What we do and what we don't.

We don't promise numbers that depend on variables we don't control.
We don't work without access to the data: accounts, CRM and conversations.
We're not a design-only agency or a content factory. We produce what the strategy calls for.
We do deliver documentation: everything is written down and belongs to the client.
We do train your in-house team so the operation doesn't depend on us.

Phase one starts with a conversation.

Tell us how your company sells today and what numbers you have on hand.

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